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Any business owner will tell you that the saying “If you build it, they will come” isn't always true. Business owners who have invested time and money into creating a website for their business often ask themselves, “how can I drive traffic to my website?”

There are several different ways to do this. Two of the most popular are Pay-per-click and SEO. Here's a look at these two strategies, their advantages, and their disadvantages.

Pay-per-click

First...