Any business owner will tell you that the saying �If you build it, they will come� isn't always true. Business owners who have invested time and money into creating a website for their business often ask themselves, �how can I drive traffic to my website?�

There are several different ways to do this. Two of the most popular are Pay-per-click and SEO. Here's a look at these two strategies, their advantages, and their disadvantages.

Pay-per-click

First...